Kevin Gordon co-founded Convertus in 2013 in Vancouver. The company has since grown from a lean, two-man start-up working out of a spare bedroom in his apartment, to a team that is now over 60 strong. Today, several hundred dealerships from coast-to-coast across Canada rely on Convertus to provide them with industry-leading websites and digital marketing. At the age of 24, Kevin took on the role of eCommerce Director for the Jim Pattison Auto Group, one of the largest auto groups in Canada. His contributions made a major impact in the group achieving its most profitable years in the 50-year history of the company while becoming B.C.'s top automotive retailer. This success caught the eye of the larger parent company, the Jim Pattison Group, providing Kevin with a stage to share his strategies and successes with Jim Pattison and his Board of Directors. After having spent years on the retail side of the business, Kevin and his team grew tired of the rigid and antiquated digital solutions available to Canadian dealerships. Thus opening the door to create Convertus – a company set on a mission to upend the stagnant landscape of digital marketing in the automotive industry. What differentiates Convertus is the company’s depth of understanding on how dealerships and groups operate, both on the ground and on the web, paired with data-driven, human-centric design for digital solutions. Today, Kevin continues to lead Convertus day-to-day, leveraging his diverse skill set and experience to help auto dealers take their digital results to the next level.